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Today's queue

5 new episodesSort: Score ↓
The retention trap: why 6-month cohorts lie
The Curve·1h 12m·2h ago
9.1 Exceptional
What founder-market fit actually looks like
Acquired Minds·58m·5h ago
7.8 Above Average
Pricing moves that actually moved the needle
MRR Mornings·44m·1d ago
6.4 Above Average
Year-end tech predictions, round 4
Decoder Daily·1h 6m·1d ago
4.3 Average
Why I stopped drinking coffee (for real)
Long Life Labs·38m·2d ago
1.4 Skip
AI SUMMARY · 17S
The retention trap: why 6-month cohorts lie
  • 1Six-month retention flatters the product — measure 90-day second-action rate instead.
  • 2A weekly retention autopsy doc beats a retention meeting. Always.
  • 3Annual pricing = churn deferral unless week-1 activation lands.
Worth-It: 9.1 Exceptional
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How the internet got addicted to podcasts
9.2 Exceptional
The real cost of founder-market fit
7.0 Above Average
Year-end tech predictions, round 4
4.8 Average
Why I stopped drinking coffee
1.5 Skip
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01Retention beats acquisition at 6 months023 metrics founders actually track03Cold start fixes from Duolingo04Pricing page copy that converts 2×
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The retention trap: why 6-month cohorts lie

The Curve · Ep. 214 · 1h 12m
9.1 Exceptional·Summarized 2 hours ago
Verdict

Worth listening in full if you run growth or monetize retention. The cohort-math segment alone (min 14–28) is the best explanation of survivorship bias in consumer SaaS we've heard this year.

Key takeaways
  • 01Six-month retention curves flatter the product because the low-intent users have already churned — measure the 90-day second-action rate instead.
  • 02The guest's team ships a weekly “retention autopsy” doc: one churned cohort, one saved cohort, three hypotheses, no meetings. Template linked in show notes.
  • 03Pricing lift from monthly → annual only works when the activation event happens in week 1. Otherwise annual is a churn-deferral mechanism, not a revenue one.
  • 04Skip min 42–51 — tangent on crypto gaming, unrelated.
Worth it for

Growth PMs, early-stage founders deciding on a pricing move, anyone writing a board deck about retention this quarter.

04 — Pricing

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